A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Having data is only half the battle. How do you know your data actually means something? With some simple Python code, you can quickly check if differences in data are actually significant. In ...

Whether you’re building a chip or an airplane, you need to measure the effectiveness of the product at each step of the manufacturing process, much like you do with developing software. Flojoy, an ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Adam Aharonoff In the ...