随着移动互联网进入存量时代，红利即将见顶，广告主投放广告的策略也逐步调整为“在存量用户中寻找增量”。在不断扩大广告投放量的基础上，还需要更精准、更高效的投放，获取更高的ROI转化。与此同时，多平台管理、素材量多、账户多、人力成本高、人 ...

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies ...

Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting, especially ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Postman's State of the API Report 2024 states that companies are increasingly treating APIs as a product and are developing, marketing and monetizing them in a targeted manner. Security aspects often ...

Stirista today launched the Stirista API Marketing Suite to boost access to data solutions through on-demand integrations and real-time insights. Stirista's API Marketing Suite addresses compatibility ...