Catherine Martinez’s beauty tutorials started the same way that most vloggers' do, as a hobby. The videos were straightforward, Martinez teaching her viewers how to put on makeup with little talking.

At first glance, Catherine Martinez's makeup tutorials look like many of the ones you've already seen on Instagram: packed full of blinding highlighter, perfectly defined brows, and winged liner. But ...

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Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...