As the ‘like’ economy rises thanks to social networking sites such as Facebook, YouTube, Twitter and internet gate-keepers such as Google, digital marketers are increasingly able to tap into what can ...

Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter. Why are ...

A former colleague at Forrester Research published a study that described ad targeting and his view of the future of online marketing. The study is available to Forrester clients only, but the crux of ...

A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the ...

DUBLIN--(BUSINESS WIRE)--Maven Semantic (http://www.mavensemantic.com) announces updates to their Affinity Chromatography database. The new database is now available ...