Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

When someone asks you to change something about yourself, you can respond in a variety of different ways. Reactions can range from being angry and resistant to being interested and excited. Change is ...

The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...