Neuroscientists have identified distinctive patterns of neural activity that encode prior beliefs and help the brain make sense of uncertain signals coming from the outside world. For the first time, ...

The confidence gap is the difference between actual ability and how others perceive it. This gap can quietly shape career ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Sensations unrelated to hunger, like pain, influence neural activity in the brain’s hunger circuits through pathways that could be targeted. That’s the finding of Amber Alhadeff, the winner of the ...