Rewards are one of the most common ways that people think of to get other people to do stuff. In the talks that I give on the topic I tell people that rewards are actually one of the least effective ...

All parents want to encourage behaviors that they find desirable in their children and to discourage those things they wish their children wouldn't do. Whether it's playing with other children, doing ...

Every parent has offered incentives: “If you’re patient while I get the tires rotated, we’ll get ice cream afterwards.” Or, “if you play nicely with your cousin, you can use the iPad before dinner.” ...

Your small business must achieve the goals you set so it can succeed. However, you must achieve those goals by motivating others in your organization. The threat of punishment has long been ...

This paper tests three predictions about consumer behavior derived from a behavioral economics perspective against the predictions of the rational choice model in the market for new credit cards.

As the video game industry continues to grow and expand, many developers and publishers are on a quest to find more cost- and time-efficient methods of developing their products, especially as budgets ...