The new brand aims to compete with the likes of Sensodyne and Arm & Hammer in the sensitive care sector of the toothpaste market. Driven's 30-second spot will air on ITV throughout June. The Cheshire ...

Italian household and personal care company Guaber is writing to consumers in an effort to address scepticism over the health benefits of its BioRepair toothpaste. The toothpaste, which was launched ...