Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

Random Regret Minimization (RRM) has emerged as a complementary paradigm to the traditional Random Utility Maximization framework by positing that individuals aim to minimise the anticipated regret ...

Elsevier, a world-leading provider of scientific, technical and medical information products and services, is pleased to announce that per January 2013 it will publish the Journal of Choice Modelling ...