With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

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It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not ...