Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent ...

Authority Engine, the category-defining firm behind AI Authority Engineering, announces the launch of its AI Ads Engine, an autonomous ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads ...