Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. SOUTH KOREA - NOVEMBER 22: (EDITORIAL USE ONLY; NO BOOK COVERS.) In ...

SEOUL, SOUTH KOREA - MAY 21: BTS attends a press conference for BTS's new digital single 'Butter' at Olympic Hall on May 21, 2021 in Seoul, South Korea. (Photo by The Chosunilbo JNS/Imazins via Getty ...

BTS’ new English-language single “Butter” broke records and slid to the top of the U.S. iTunes chart all within the first two hours of its release. “Butter” became the fastest video ever on YouTube to ...

Last August, the K-pop superstars BTS came out with "Dynamite," their first English-language single. It promptly debuted at #1 in the US, giving the boy band their first American chart-topper. Since ...

Remember when BTS was a hard sell at American top 40 radio stations, despite already having an immense and very energized U.S. fan base? Neither do we. This week, with “Butter,” the K-pop crew became ...

BTS is dominating music charts across the globe with their latest song! On May 21 at 1 p.m. KST, BTS made their highly-anticipated return with the new English-language single “Butter.” Within hours of ...

In April, viewers of a surprise livestream on the BANGTANTV YouTube channel watched an animated stick of butter, complete with sizzling sound effects and a mysterious hourlong countdown, melt into a ...

Following a slew of photos, the first audiovisual teaser for BTS’ “Butter” is finally here and we are headed to funky town. The new teaser, which is also the last item on the “Butter” comeback ...

Soon, ARMYs will be able to add another BTS album to their collection. On June 14, the group announced they’re dropping a new physical CD. The release will feature BTS’ latest Billboard No. 1 single ...

The band addressed their fans after the news was revealed, writing on Twitter, “We’re making history together, #BTSARMY ! HOT 100 brimming with BTS music for 10 straight weeks.” The song still has a ...

May 28 (UPI) --South Korean boy band BTS took the stage on Good Morning America. The K-pop group performed "Butter" and celebrated the song's success during Friday's episode of the ABC morning show.