Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

Retailers are relying on their web sites, mobile-optimized sites and apps to create a positive shopping experience for their customers. As a result of an uptick in multi-device interactions, usability ...

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

With the lines between online and offline experiences becoming increasingly blurred, businesses need testing strategies that cover every step of the experience. With end-to-end testing now commonplace ...

Stakeholders have identified the need for a new software application. Business analysts have studied business practices and workflows, defined requirements, and requested functionality. Development ...

Usability testing on friends and family is a good start, but are they really going to give you an honest answer? When it comes to planning usability tests, it remains surprisingly difficult for many ...

In the digital age, a bank’s app is its storefront—the face it presents to the world. Yet, too often, financial executives overlook the user experience (UX) of their apps, which can lead to customer ...