A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

Mark Cuban told BI that key parts of the creative process are human instinct and decision-making. AI is a particularly efficient time-saver and will allow the "best" to become "better," he said. Cuban ...

On one hand, the possibilities are endless, on the other, the possibilities are endless. By providing the right structure to allow your creative team to focus their creative energy more efficiently ...

Flashpoint's Henry de Koninck weighs in on how he's thinking about the creative process in the age of artificial intelligence.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. With creatives being pulled in so many directions, it’s essential to hone in on a more ...

How are the world’s most creative people using AI to drive their work forward? This was the question at the heart of an in-depth survey Fast Company recently conducted in partnership with Whalar Group ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI ...

In 2022, OpenAI – one of the world’s leading artificial intelligence research laboratories – released the text generator ChatGPT and the image generator DALL-E 2. While both programs represent ...

Psychotherapy is a mutually creative process involving new and productive personality characteristics in the patient and the use of creative thinking and effects by the psychotherapist. The use of a ...

Assessing both creative potential and achievement, I carried out a word association janusian process creativity assessment experiment, based on two types of opposite evoking word stimuli: Oral ...