Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Your mindset is a powerful determinant of how creative you are. Open up your thinking and you open up the possibilities for a ...

Think outside the box, shake things up, and think different: The metaphors we use for creativity suggest that it’s different from many other pursuits. As a result, it might seem that being creative ...

Backpacks and duffel bags used to be boring. When David BenDavid was a fresh graduate of the School of Visual Arts in New York in the early 2000s, the mundaneness of these items struck him as he ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...

This post is in response to The Janusian Process in Creativity By Albert Rothenberg, M.D. Treatment of illness through psychotherapy is a demanding task. All of us who practice this procedure ...