Businesses are dealing with fierce competition and growing consumer demands in the dynamic ecommerce realm. Companies are increasingly relying on custom analytics solutions that have been carefully ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

If you’ve seen Fight Club, you probably remember the scene when Brad Pitt’s character says, “You are not special. You’re not a beautiful and unique snowflake.” As hard as that may be for many of us to ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

As games continue to grow, naturally more and more of us become fascinated with detailed data that help drive the industry and the hottest games around. Specifically, the convenience of having access ...