In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

Dynamic pricing has evolved from a simple concept—like happy hour at your local bar—into a sophisticated strategy that's reshaping modern retail. While Amazon leads the charge, changing prices as ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...

With ticket prices for the Royal Opera House’s latest production topping £400 per ticket, the practice of “dynamic” pricing has once again come under scrutiny, with customers accusing companies of ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

The airline industry is headed for record revenue this year — $996 billion — as the demand for travel soars. But the margins remain razor-thin. According to the trade association IATA, total expenses ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...