Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

Cognitive shortcuts (or heuristics) and their consequent psychological and behavioural biases can profoundly affect and shape the judgments and decisions we make in our everyday and professional lives ...