Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research, conducted at the Sainsbury Wellcome Centre at UCL, shows that ...

Visualization of 75,000 neurons (colored dots) active across the brain of an adult mouse across different stages of a decision-making task. Dot size reflects a cell’s average firing rate, such that ...

The first complete activity map of the brain has been unveiled by a large international collaboration of neuroscientists. The International Brain Laboratory (IBL) researchers published their findings ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

Process mapping is a valuable tool for individuals and businesses aiming to enhance efficiency, streamline workflows, and maintain operational continuity. By visually representing workflows, you can ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Aug 20, 2024, 10:26am EDT New research finds that over half of companies ...