"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

Amazon's number-one selling makeup base, e.l.f.'s Power Grip primer, has over 25,000 reviews from beauty lovers who sing its praises. I'm among that crowd, too - the product's ability to disappear ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...