Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

In business, education, and healthcare, forming partnerships and collaborations has become a key strategy for achieving organizational objectives. Each organization hopes to make its own endeavors ...

A new era of data is upon us. The technology industry generally and the data business specifically are in a state of transition. Even our language reflects that. For example, we rarely use the phrase ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data modeling best practices help define a formal process that gives structure and direction to an organization’s data. Read more about data modeling now. Data modeling, at its core, is the process of ...