The temperature of the debate about brand purpose has risen in recent weeks, with Peter Field’s plea for an end to the “vitriolic criticism” of purpose marketing resulting in yet more criticism of the ...

Having a clear and compelling purpose is now becoming increasingly essential for any company or brand which seeks to attract talent, inspire its community and out-innovate its competition. At its best ...

Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery. A valid question to ask is if brands still ...

Kate Ellis, a former English professor who taught at Rutgers University in New Brunswick, New Jersey, for more than 40 years, says she started teaching as a way to have a positive impact on others. In ...

Nilufar Ahmed does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Gill Hicks underwent a shift in purpose after a terrorist attack. Source: TEDxSydney/Flickr A sense of purpose means having a central, overarching goal (or goals) that provides a sense of motivation, ...

Share on Pinterest A new study shows that living with purpose is linked to longevity among older adults across race, ethnicity, and gender. Ezequiel Giménez/Stocksy A sense of purpose can drive ...

Examples and pieces of evidence in a write up can be quite beneficial for writers to support their claims and ideas. They can provide examples to ensure that the overall flow is not muddy. Moreover, ...