A new generation is emerging, known as Gen Alpha. If you haven't heard of them yet, Gen Alpha represents the youngest cohort of children growing up today. And as the newest generation, we're still ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Move aside, Gen Z and Gen Alpha—the spotlight is shifting to the next big thing: Generation Beta, set to arrive in 2025. As ...

Reviewed by Wayne Fleisig, Ph.D. Generation X has carved out a unique identity over the years. Born between 1965 and 1980, ...