One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

At WhatUsersDo, we’re about unearthing the WHY of user behaviour, so that web teams can look beyond their analytical reports and really understand their users. Usability or UX testing is the process ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...