Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Amazon makes it easy to shop for just about anything, and with new deals dropping constantly, it's rare to leave the site without finding a discount. But even with all those markdowns, many shoppers ...