People select products of Xilankapu brocade, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, ...

The 2025 Spring Festival will be the first since the traditional Chinese holiday was added to the Representative List of the Intangible Cultural Heritage of Humanity in December 2024, shining a ...

Intangible categories including financial products have to move beyond selling products and sell propositions, said Manisha Lath Gupta, CMO, Axis Bank, speaking at the Pitch CMO Summit 2012 – South in ...

Bill Gates believes the rules of supply and demand are changing faster than people and governments are adapting. We live in a world where an increasing number of products are “intangibles,” or ...

Selling intangibles such as insurance, warranties, or protection plans can be tricky. You can’t send the customer home for an overnight test-drive to fall in love with that “new policy” smell. They ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

Nest, makers of everyone’s favorite smart thermostat, are raising a new round of venture financing that values the company at $2 billion. You hear this kind of thing frequently. The problem with ...