Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

Garrett Heath is a technology storyteller with Rackspace and an enchilada fan who maintains SA Flavor, a blog on where to eat in San Antonio. Music videos have evolved a lot since Elvis rocked a ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. This article is more than 6 years old. As brands try to keep up with ...

Last fall, Walmart announced a joint venture with Eko to create interactive storytelling — think Netflix’s “Black Mirror: Bandersnatch” — for both entertainment and retail. Since then, Eko has been ...

The bridges between bands and their fans continue to crumble, with Linkin Park taking the latest step with their new 'Lost in the Echo' interactive video. The clip went live Wednesday, with lots of ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

If you were handed the option for more control over a situation, wouldn’t you take it? Sure you would. That’s the power at the heart of interactive videos. But what is it really? Interactive video ...

Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

YouTube is the third-most-used website within schools, according to Matthew Gross, CEO and co-founder of Newsela. “That is incredible, considering how difficult it is to find videos, how unfiltered it ...