You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system.

Are you tracking the right metrics to evaluate your lead management success? While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right ...

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way.

Understanding the need to develop and implement the right process is one thing. Getting there is another. For most marketers, it’s difficult to determine what processes are broken, or what processes ...

In the plumbing and heating contracting business, consumers are typically reaching out to professionals because they have an immediate need. Perhaps they are seeking a plumber to fix a burst pipe or ...

The majority of companies have a 3 step approach for managing leads: Marketing generates the leads, the leads are then qualified by inside sales, who then converts them into opportunities and finally ...

Some research studies show that up to 80% of sales leads within an organization can be ignored, then lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or ...

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.