Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

From Chipotle’s rewards program for college students to Wingstop’s plans for Club Wingstop, here are the top loyalty updates ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...

BetMGM, Caesars, and Fanatics offer multi-tiered loyalty programs with rewards that extend beyond gaming to include travel, ...