A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, ...

Years ago I spoke to a local group about marketing and its return on investment. When I first started my own agency, I was surprised at the pushback from companies who were seeking our marketing ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Despite a stubbornly challenging economic ...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag ...