Few technologies are as complicated to explain as 4G LTE. Last year I worked with a group of leaders for the division of a global, publicly traded company who were responsible for pitching the ...

We believe that message match is the foundation of great post-click marketing. Message match means that when someone clicks on one of your ads—one that sets expectations for them, explicitly or ...

One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is ...

It's social marketing chaos right now, wouldn't you agree? From the variety of channels with which to engage, the number of folks engaging, and the issue of calculating ROI, marketers have a ...

Is your business team able to tell your company’s story consistently? It’s important to communicate what your business does and what it represents in the same way every time. That’s how you build ...

So, you’ve decided to run an email campaign. Whether it’s part of an awareness play, a follow-up series, a promotional push, or an attempt to convert a sale, email communication is a sure way to ...