DUBLIN--(BUSINESS WIRE)--The "Multi-channel Analytics Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering. The multi-channel analytics market is projected ...

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media ...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and ...

If want to be smart about marketing, you’ve got to be smart about the numbers. These are the reasons why marketing analytics still aren’t entirely accurate. Marketing is now a numbers-driven function.

Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its ...