In neuroinflammatory diseases such as multiple sclerosis, ion channels may fan the embers of neurodegeneration. A new study shows that the cation channel TRPM4 (transient receptor potential melastatin ...

Multiple retailing is most often referred to as multi-channel retailing. It is an approach to operating a retail business in which you offer products to customers through multiple retail channels.

How much does moment away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data. At the Rimm-Kaufman Group, we’ve spent a ...

Marketing optimization is far from a new concept. For years, marketers have focused their efforts on collecting data, analyzing insights and improving functions within different channels. The problem ...

So, what’s the problem sequential sampling? After all, if you’ve got, let us say, four channels that you need to sample at some rate F S, and an ADC that’ll sample fully at 4F S and that can be driven ...

Using multiple marketing channels can increase your sales and exposure to consumers, but it comes with a cost. To use and manage multiple channels, you might have to give up some marketing control, ...

Your target audience may be flocking to a certain platform right now, but what if their preferences, site’s algorithms or market forces shift? No matter how great your product or service is, it won’t ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...