French native advertising company Adyoulike acquired Content Amp. According to Rude Baguette, the British company was acquired for $2.5 million. Adyoulike appears to be at the same time an advertising ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

The rising popularity of native ad formats is boosting the potency of branded content, but it simultaneously blurs the line of responsibility between media owner and agency. The issue was brought into ...

EXCLUSIVE: Nielsen, the audience measurement, data and analytics organization unveiled today the findings of their case studies on Native content at a panel discussion in the Indigenous House at ...

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat ...

5 Ways Native Advertising and Content Marketing fusion drives scale, see visual content marketing tactics explode and the content arms race rage. Example of Native Advertising – inserting relevant ...

The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure ...

BuzzFeed’s primary business model is native advertising or sponsored content. It makes money by selling native ads—posts, video, quizzes and other kinds of content—that match the tone of its editorial ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line between sponsored native content and editorial content. Many native ads were either ...

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New data from Illuminative, the Native women-led social justice organization, and Nielsen‘s Seen on Screen case studies reveals the number of indigenous people in lead roles across TV and streaming ...

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not ...