London’s O2 will become the first indoor arena in England to offer the “frictionless shopping experience”, as it introduces Amazon’s Just Walk Out technology this summer. The new store will allow fans ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

Remember the O2 ‘Walk’ ads that featured stars like Beyoncé, Ed Sheeran and Lady Gaga? Today, the series makes a triumphant return with none other than the pop princess of the moment, Dua Lipa. Filmed ...