Online-to-Offline (O2O) is a burgeoning marketing strategy in Indonesia, with the potential to bridge trust gaps and drive online and in-store purchases. It also provides micro, small and medium-sized ...

With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

Umbrella’s 3,000+ member agencies can now diversify their solution set and address the evolving marketing needs of local businesses with access to Empyr’s CPR™ (Cost Per Revenue) O2O platform.

So I was at Carrefour Shanghai just yesterday (oh, yes! I still shop at hypermarkets and supermarkets despite being an avid online/mobile user and shopper). And while I was at the payment counter, I ...

To craft an all-rounded and seamless user experience through online and offline channels, Nespresso adopted mobile as its medium of choice to facilitate cross-channel communication with consumers.

Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and others as customers. With a ...

Bengaluru, Karnataka, India: Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and ...