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Packaging at the point of decision
Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.
“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...
The RIT student-designers on Team Frears placed second in the 2020 Paperboard Packaging Student Design Challenge for their packaging designs of a toolkit for educators to be distributed by the ...
Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...
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