CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...

What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...