Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

One of the first items on a strategy and planning agenda is to articulate and ensure alignment on three foundational statements: mission, vision, and values. For organizations who have yet to develop ...

1. The CWA strives to be the preeminent venue for open, multi-faceted, and balanced discussion of today’s challenging issues, characterized by cross-disciplinary synergy among top-tier speakers, in ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

As a writer and teacher, I am a longtime fan of Strunk and White's The Elements of Style. This classic handbook offers pithy guidance to would-be writers. In one key line, Strunk and White counsel, ...

When applying for jobs, your resume is often the first opportunity to make a lasting impression on potential employers. While a well-structured format and solid work experience are essential, a ...