Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let’s step out of the sandbox to create a perfect world of ...

Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access ...

There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 ...