When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

Marketing that builds consumers' trust will earn sales. Perception methods are used in advertisements and promotional tools to build a brand image that consumers will perceive as trustworthy, valuable ...

I have found that using old-school marketing techniques can set your business apart from competitors who are solely focused on digital tactics. Let's bring back the power of tangible goods, personal ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

From small promo gifts to nifty online methods, here are seven tips to help any company successfully promote their brand. One of the most popular ways to promote a brand successfully is with a custom ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

With Spotify cracking down on fake streams, artists are skeptical about music promo services. We took a hard look at Boost Collective—examining how they pitch tracks, verify real listeners, and ...