While much prosocial behavior has traditionally taken place in non-market contexts, such as families, clans, and social associations, it is in increasingly brought into the market context. For example ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Source: Image by Gerd Altmann from Pixabay. Prosocial behavior such as helping or sharing with others not only facilitates interaction and cooperation between people and groups, but indeed seems ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Child Development, Vol. 88, No. 4, SPECIAL SECTION: Positive Youth Development in Diverse and Global Contexts (JULY/AUGUST 2017), pp. 1057-1062 (6 pages) In Turkey, responsive behaviors toward kin are ...

Why do some people do more for the community than others? A new study from the University of Zurich, available on the PsyArXiv preprint server, now shows that personality traits such as extraversion ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

Women are more generous than men, behavioral experiments show. Now, researchers have been able to demonstrate that female and male brains process prosocial and selfish behavior differently. For women, ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...