When it comes to sportswear, Nike and Adidas reign supreme. But maybe they shouldn't get too comfortable. Puma, a German sportswear company, is making notable gains. And though the company is smaller, ...

Forbes contributors publish independent expert analyses and insights. The flagship PUMA store on the corner of 49 th St. and 5 th Avenue in Manhattan has long been my favorite store anywhere for how ...

Believe it or not, it’s easy to miss Puma’s signature sneakers at the brand’s retail stores. The lion’s share of the space in these bright shops is dedicated to stylish and sporty jeans, jackets, ...

In Manhattan shops come and go all the time. Still, it was with surprise that New Yorkers watched the swift transformation of a retail space in Union Square from wine store to Puma concept store ...