I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

(AP) - Once, businesses would hand out free samples in malls or throw them in with other purchases. Now, several businesses have sprouted up devoted to sending out a box of samples to customers once a ...

There's a simple idea behind each subscription box: to curate and deliver exclusive or unusual items to consumers with a passion. Yet picking a subscription box isn't that simple, given there are more ...

Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more. While the Coronavirus pandemic forced a lot of businesses to shut ...