Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

Researchers identify two distinct psychologicl pathways in this context: behavioral contagion and empathy, highlighting the importance of anthromorphism and moral identity. While many studies have ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

New brain research reveals how guilt and shame shape moral behavior, showing why guilt promotes repair while shame often ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

The response—behavioral contagion or empathy—depends on factors such as robot's anthropomorphism and the customer's moral identity GYEONGGI-DO, South Korea, Oct. 15, 2025 /PRNewswire/ -- While many ...

COVID-19 continues to shape traveler behavior in three key areas, according to data from travel insurance aggregator Squaremouth.com. The pandemic has led to an all-time high in travelers wanting to ...

CHICAGO--(BUSINESS WIRE)--Shaping Wealth, a pioneer in applied behavioral finance for the global wealth management industry, announces today the expansion of its Outsourced Chief Behavioral Officer ...