Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

What are rich snippets and how do you optimize for them? Learn how to enhance your visibility in Google Search with rich snippets. Once upon a time, Google Search was all about those gloriously simple ...

Targeting featured snippets is not a new SEO strategy. For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results. But ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire SEO ...

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything ...

When you ask any question in Google or search with any keyword, a special block of information may appear, which is known as a featured snippet. This block will contain an extracted summary of the ...