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Bad Bunny show caused spike in Spanish lessons, Duolingo says
The language learning app said it saw a jump in Spanish learning activity during the halftime show.
After Bad Bunny’s halftime show at Super Bowl LX, Duolingo reported a 35% surge in new users starting Spanish lessons.
The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.
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Bad Bunny's halftime show was almost entirely in Spanish. This appears to have driven up searches for Spanish lessons.
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