Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

One possible explanation for the variability in estimates across the different nonprobability samples is the range of methods that online sample vendors employ. They differ on recruitment, weighting ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...