Earlier this year, Google.com began testing Material Theme icons on the desktop web for News, Images, Maps, and other search filters. The latest A/B test is somewhat more minor and involves the ...

Apple appears to be testing a new tag feature on the App Store to narrow down search results in popular app categories, making it easier for users to find specific types of apps. Recently, some users ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Responsive search ad testing is quite different from expanded text ads. These 3 experiments can help optimize your PPC campaigns. Responsive search ads (RSA) testing can be daunting yet rewarding.

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify ...

Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead. This was spotted by a Reddit user who shared the following screenshot in a ...

SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best ...

Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

More Google users might be getting an unprompted taste of Google's AI-assisted Search capabilities, with the company quietly expanding its Search Generative Experience (SGE) to non-test users. SGE ...

Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn't a huge stretch from key moments but it is neat to see you being able to ...

Last week, Threads launched one of the most anticipated features, a web version of the platform. Now, Meta is testing another highly demanded feature for the social network — the ability to search ...

The prominent A.I. start-up said it planned to eventually fold the new technology into its popular online chatbot, ChatGPT. By Cade Metz Reporting from San Francisco OpenAI is testing an A.I.-powered ...