The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...

From crafting tips and cocktail recipes to OOTD inspo and pop culture round-ups, TikTok has a niche for every corner of the internet. The algorithm always seems to find its target audience one way or ...

This is today's edition of The Download, our weekday newsletter that provides a daily dose of what's going on in the world of technology. Until last year, Ty Coker, a 28-year-old voice actor who lives ...

Rachel Feltman: For Scientific American’s Science Quickly, I’m Rachel Feltman. TikTok’s algorithm, which shapes what more than a billion users see, has developed an almost mystical reputation for ...

TikTok is introducing a new feature that lets you reset your For You feed and start fresh to retrain the app’s algorithm about content you enjoy. The company announced today that it’s rolling out ...

TikTok users in Europe will be able to see recommended ‘For You’ videos that don’t rely on tracking their online activity. TikTok users in Europe will be able to see recommended ‘For You’ videos that ...

When TikTok took off in 2020 — with short dancing or comedy clips providing much-needed entertainment to many users at the start of the Covid-19 pandemic — it launched a short-form video arms race.